Design direction for a new visual identity for the National Parks of Sweden. Done together with nature lovers at Happy F&B. (Don't miss the movie).

The crown is present in each park. A place for that Kodac moment.

The white snowflake is the symbol for all protected nature. The National Parks premium posititon is celebrated by colouring the snowflake in gold. Three-dimensionally it becomes a crown – a symbol for Sweden.


Trying to be the most inspiring guide. Generous and accessible. In print and digital.