We where asked to look at the instant messaging service to improve it for a younger audience. In competition with Viber, Kik or whatnot what can Skype do that now one else can?
One major problem is that most of us book our Skype-meetings, log-in for a certain amount of time and then spend our time somewhere else for the rest of it – like the internet.
In the solution we included new features to improve planning, meetings, express emotions and commenting. Some are "Hold hand" for when watching a scary movie. "Time-dependent send-button" that emphasizes your text messages.